Leading you to all the pies I have a finger in
Up until I moved back to Tasmania in June 2020 I spent 25 years freelancing as a Retail and Advertising Stylist out of Melbourne.
Eight or so years ago my natural silver hair led me in front of the camera to model, as a stylist, I had rarely seen older women represented youthfully in advertising, so I viewed this as a ground-breaking opportunity to be what I wanted to see in the world, my aim was to show my peers we weren't invisible, especially in advertising.
Over the past few years I’m overjoyed to see I’m no longer alone, so many more mid-life women are featured in advertising, my dream is becoming a reality. The bonus? We're showing our sisters, daughters, brothers and sons there is so much to look forward to in ageing.
Two years ago I started collaborating with brands to shoot content of myself for social media, a knock on effect of more women being featured in advertising, brands now realise women in mid-life are a huge market.
Since my move home to Tassie I’ve been combining my styling experience whilst honing my photography skills to shoot product and beauty still life.
Okay, Okay, does that seem like a lot?
Well, I'm a firm believer in the use of the word "Generalist: "a person whose knowledge, aptitudes, and skills are applied to a field as a whole or to a variety of different fields."
In other words, one skill leads to another, at 59 I've continued to add so many creative strings to my bow.
Which, leads me to where I am today, back in Tasmania and open to discussing beauty collaborations & content creation, yes I'm still available to model or style if the brief is right. You can find links to all my work up there in the menu.
Mont Lure Soap
Mel was wonderful to work with! Created work swiftly and to a high standard, even compiling a folder of images for us to use on Dropbox. Would work with Mel again and recommend her :)
po box 432, launceston, tasmania 7250