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uncover your grey

Is now the time to uncover your grey?

anything else you may have been hiding..

So, here we all are, lockdown, I do hope you're all safe and well?

I think you'd agree it's easy to get through something when we know how long it will last. But in these unprecedented times, unfortunately, we don't have that luxury. So best we get around to the things we have said we don't have time for eh?

For me, a long overdue blog post, lord its been too long since I've written for the Embrace Age page.

Life gets in the way, tap dancing on a penny, juggling between styling gigs and collaborations. I've chosen the collabs wisely over the past year; it's not just about free stuff (contrary to popular opinion) it's about wanting to collaborate with a brand or company that I think understands what it is I'm trying to do with Embrace Age.

Which to remind you, is to show my peers we women over 50 are still vibrant and confident, and not invisible in advertising. As a consequence, as older women stand up, my hope is this will show younger women there is nothing to fear in age, but much to look forward to.

If you know me, then you will know how I've been banging on for years my thoughts on the fact ageing is a privilege, not a right.

So many humans don't get the chance to age, at 57, I look around at who I have lost, so I thought this blog piece might be the perfect opportunity to bring it up again.

As I look around at the women I come into contact with, happily there are more standing up to be counted since I started EA five years ago, but many still feel invisible.

What will it take for advertisers to realise older women want to see each other, why doesn't that happen often enough?

Sometimes I have to shake my head, and wring my hands in utter despair, why don't we celebrate age?

Why do we fear it?

Why do we spend billions of dollars in a desperate attempt to defy age, why do we worship any product that states its anti-ageing and use terms like 'turn back the years'?

As consumers, we are made to feel inadequate (no matter our age) we're an easy sell once undermined, It's a complicated question; habit, lack of confidence, comparison to others. perhaps all those things above and more?

Hiding signs of our ageing or being embarrassed by signs of it doesn't compute, even more so given the current state of our world.

Ageing shouldn't be something to fear, we should feel blessed we get the chance.